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Why should your business invest in email marketing software?

Email marketing has become one of the best ways of effectively reaching new customers as well as build rapport with your current client base. It’s non-invasive, allows you to reach an incredibly large audience and can be hugely effective if employed strategically. In this piece we will be taking a look at why your business should be investing in email marketing software.

Cost effective

Email marketing is one of the most cost effective ways to reach out to an audience. When compared to other forms of marketing such as print, television or even postage; you’re not going to have to fork out a lot of money to run with an email-related campaign. While your ISP may charge you a small fee for sending out thousands of emails at a time, you’re still going to be saving a huge amount of money.

Reaches a wide audience incredibly quickly

You can reach thousands of people in an incredibly short period of time by making use of effective email marketing software. It is as easy as getting your team to create an email and forwarding to your mailing list. If a 100 people out of the thousands you mail really like the specials you have on offer, they’ll forward it to their friends and family too. It is quite easy to see how your reach can extend far beyond the people on your mailing list.

Ability to track emails

Top email marketing software will allow you to track all of the emails you send in great detail. You are able to see which clients have opened certain links, how many people have moved their mail to spam and even if people have forwarded your mail or unsubscribed.

Here at OUTBOXED we pride ourselves on providing the best email marketing software and solutions on the market. Contact us today and one of our dynamic sales assistants will be more than happy to provide you with further information.

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